Certified Business Relationship Manager (CBRM®)

Please contact us if you’re wanting to schedule a CBRM for your organization, and look for more classes coming out.

The CBRM logo is a registered trademark of BRM Institute, used under permission of BRM Institute. All rights reserved

In addition to the ongoing public classes that will be offered, this 4 day course can also be given privately for your organization. The 2.5 hour certification exam is typically given on the last part of day 4 (but individuals may take it later). It is open book with a passing grade of 50%.

CBRM® Learning Objectives:

  • How BRM contributes towards organizational purpose and strategy.

  • Practical steps necessary in bringing about rapid organizational change.

  • What principles are and how they reflect an organization’s purpose and influence strategy.

  • How organizational demand is expressed; how to respond and shape demand with due consideration of common demand barriers.

  • The various ways in which value is leaked within an organization and how to address it.

  • Strategic collaboration between other disciplines and methodologies to enhance role clarity and optimize organizational value realization.

  • Components of a relationship-centered organization and ways to grow relationship capital.

Upon completion of this class, you will:

  • Effectively communicate the purpose of Business Relationship Management and how to optimally prepare that capability for optimal impact within an organization.

  • Understand and cultivate key influencers and how to strengthen these relationships to evolve organizational culture.

  • Model and assess an organization’s present capabilities in regards to their contribution to driving value realization.

  • Identify key areas needing improvement in regards to an organization’s BRM capability including assessing and improving the competencies of people filling the BRM role to further drive organizational value.

  • Apply cross-organization communication techniques to clearly articulate value delivered to the organization and build trust with partners.

  • Apply BRM techniques and metrics to define, realize and optimize organizational value.

  • Shape strategic initiatives for optimal value, with due consideration of potential risks using methods like Scenario Planning and Capability Roadmapping.

The CBRM® and Accredited by APMG International Swirl Device logo is a trademark of Business Relationship Management Institute and The APM Group Limited. All rights reserved.

CBRM® is a registered trademark of Business Relationship Management Institute.